New
The future of acidic gloss color is hyaluronic.
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Performance
The breakthrough way to gloss, tone & take through:
Instantly fights dryness1, one of the first visible signs of damage.
- 2x more hydration2, 82% glossier color1.
- Preserves cortex integrity.
- Strengthens hair after bleach, 3x less breakage3.
- Infinite color customization: 80 shades + 3 developers.
1Instrumental test.
2Instrumental test on natural hair.
3Instrumental test on bleached hair.
The tech
1% Hyaluronic Complex.
Instantly replenishes lost moisture by enrobing the hair fiber in a hydrating film.
Enriched with Hyaluronic acid that instantly hydrates during color and fights the first visible sign of damage, dryness.
Dia light neutralizes undertones after lightening, gently refreshes faded lengths after color and deposits shine to revive dull hair.
A unique, acidic pH technology exclusively for professional use.
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Tone & refresh your color.
Tone & refresh your color with new Dia Light services.
Hyaluronic toning service
Before & after new Dia Light services.
Tone & refresh your color with new Dia Light services.
Hyaluronic refreshing service
Before & after new Dia Light services.
Pre-step:
Metal Detox
Pre-Treatment
Spray
Neutralizes metal inside the fiber and protects it before color, balayage or lightening services.
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Pre-lighten:
Blond Studio
Purple Lightening
balm & Oxydant
Lift and neutralize in one step with Blond Studio Purple Lightening balm.
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Tone:
Dia Light &
Oxydant
Up to 6 weeks of gloss color with Dia light.
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Post-treatment Step 1:
Metal Detox
Shampoo
Anti-metal cleansing cream shampoo.
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Post-treatment Step 2:
Metal Detox
Mask
Professional mask for all hair types.
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Post-treatment Step 3:
Metal Detox
Concentrated Oil
-97% hair breakage, in 1 drop.
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Pre-step:
Metal Detox
Pre-Treatment
Spray
Neutralizes metal inside the fiber and protects it before color, balayage or lightening services.
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Root touch-up:
iNOA
Up to 100% grey coverage with iNOA or Majirel.
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Revive lengths and ends:
Dia Light
Up to 6 weeks of gloss color with Dia light.
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Post-treatment Step 1:
Vitamino Color
Spectrum
Shampoo
An ultra caring shampoo for colored hair that cleanses fiber gently & thoroughly.
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Post-treatment Step 2:
Vitamino Color
Spectrum
Mask
A moisturizing mask for colored hair that moisturizes hair fiber & locks in your day 1 color vibrancy up to 100 days.
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Post-treatment Step 3:
Vitamino Color
Spectrum Oil
A patented leave in serum for colored hair that delivers instant glass shine & lasting results up to 10 washes.
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Virtual try on
What is your next color?
Find your new vibrant hair color in real time.
It's time to shine!
Find your nearest salon and let the experts craft your new perfect look.
Book your appointment today and embrace your hair transformation.
Pro stylists,
Stay ahead.
Transform your clients' looks with ease.
Discover the latest iNOA shades, expert tips and where to shop.
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